
Foreign Direct Investment (FDI) has long been a cornerstone of global economic integration, driving growth, innovation and job creation. As we enter 2026, however, the FDI landscape is undergoing profound change. Shaped by geopolitical realignment, rapid technological transformation, climate priorities and evolving regulatory frameworks, global investment flows are increasingly guided by factors beyond cost efficiency […]

Global trade stands at a crossroads. After years of disruption—from the pandemic and geopolitical fragmentation to policy uncertainty and rapid technological change—the system that once defined globalisation is evolving into something more complex, volatile and opportunity-rich. Businesses, Business Support Organisations (BSOs) and policy makers must adapt to new structural realities to remain competitive and resilient. […]

At Market Scoping International (MSI) we help governments, regions, and institutions unlock their potential to attract foreign direct investment (FDI). Our global experience demonstrates that successful investment strategies are about insight, relationships, and execution—not just geography. Guiding National Investment Policy MSI has collaborated with the United Nations Conference on Trade and Development (UNCTAD) to produce […]

Universities operate in a rapidly evolving global environment. From the pressure to demonstrate societal impact to the need to commercialise research, strengthen partnerships, and build international visibility, institutions face complex challenges. To navigate these opportunities and risks effectively, universities increasingly rely on evidence-based insights and strategic guidance. Market Scoping International (MSI) partners with universities and […]

For small and medium-sized enterprises (SMEs), breaking into international markets can feel like plotting a path through a complex maze – full of potential pathways, but impossible to navigate without the right support and guidance, particularly when targeting geographically and psychologically distant markets. Market Scoping International (MSI) has been proud to partner with exporTT since […]