Driving Foreign Direct Investment Worldwide

At Market Scoping International (MSI) we help governments, regions, and institutions unlock their potential to attract foreign direct investment (FDI). Our global experience demonstrates that successful investment strategies are about insight, relationships, and execution—not just geography.

Guiding National Investment Policy

MSI has collaborated with the United Nations Conference on Trade and Development (UNCTAD) to produce investment policy reviews for Morocco, the Dominican Republic, Zimbabwe, and the Balkan states of South East Europe. These comprehensive reports provide actionable recommendations on improving regulatory frameworks, creating competitive investment climates, and fostering sustainable economic growth. By helping governments navigate complex global investment trends, MSI positions countries to attract the right investors in a rapidly evolving marketplace.

Helping Small and Remote Jurisdictions Compete

Size and location are no barrier to investment. MSI has supported the Islands of Alderney, the State of Jersey, Barbados, St Lucia, Västerbotten and Norrbotten in northern Sweden, in attracting world-class projects. One of our clients, Invest in Norrbotten is a great example of this. Located in the arctic circle Norbotten County has a population of around 250,000 people, but despite its remote location and size, Invest in Norrbotten, was successful in attracting Facebook /Metas first (green) data center outside of the USA, Northvolt’s battery manufacturing facility, and a growing gaming cluster. This success story showcases how targeted strategies can deliver high-impact results even in remote regions.

Building Capacity to Attract and Retain Investment

MSI empowers local institutions to implement contemporary FDI strategies. In Botswana, we delivered a coaching program for the Botswana Export and Investment Authority (BEDIA), equipping staff with the skills to attract and retain investment. The program covered global investment trends, implications for Africa and Botswana, place promotion, investor relationship management, and strategies for sustainable inward investment. By strengthening client capacity, MSI ensures that FDI initiatives are effective, sustainable, and aligned with long-term economic development goals.

Facilitating Cross-Border Partnerships

MSI supports initiatives that create two-way investment flows across regions. An example is our work on Project Seagull, a cross-border partnership initiative between One North East in England and Sweden and Norway. The programme focused on facilitating investment attraction, partnerships, and academic cooperation between the two regions. By creating bridges for cross-border collaboration, MSI helps regions access new opportunities, strengthen networks, and amplify the impact of investment initiatives.

Turning Insights into Action

From policy reviews to investment attraction strategies, capacity building, cluster development, and cross-border partnerships, MSI combines research, analysis, and practical advice to help clients achieve tangible results. Our work demonstrates that any market—regardless of size or location—can compete on the global investment stage with the right insights and strategies.

Market Scoping International is proud to support clients worldwide in creating investment- ready environments that drive economic growth, innovation, and long-term prosperity.